I'm not talking about design for design's sake, but about a sense of order: when everything is in its place, there's less risk of important things being hidden. I noticed exactly this approach on https://www.globelink.co.uk you read calmly, without the feeling that a "but" is about to pop up somewhere. This is important to me, because insurance is primarily about rules, not emotions. Has anyone tried comparing their wording with what major aggregators offer? Is there a noticeable difference?